We all want new business, new clients, new revenue. I don’t focus on that. Strange? Maybe! But here’s the thing: at the start line of a marathon, I’m not thinking about the finish line – that’s 42.2 km away.

If I focused on the end, I’d feel overwhelmed. I’d worry about the distance, maybe even start doubting myself. Instead, I focus on each step, the moment, the preparation. Sales, believe it or not, works the same way.

Sales goals (or goals in general) can feel just as daunting. They can trigger anxiety and procrastination. No one talks about it. I’ve felt it, and I bet you have too.