It’s “planning season” in advice businesses and institutions. Or so we say.

But let’s be honest – most of what happens isn’t planning. It’s target setting. We throw around words like strategy, ambition, vision...

But really? It’s a spreadsheet, a revenue number, a few assumptions and a hope that this year will be different.

I see it all the time. Done it this way plenty of times myself. And if I am being honest, it’s because “planning” is hard. Setting a target is easy, because hitting it is (usually) someone else’s job!