What Sets the Best Apart

What separates the best financial advice businesses from the rest? After working with thousands of practices across Australia, we’ve seen a clear pattern: the most successful businesses share a few key traits.

One major difference? A curiosity-driven mindset.

he best leaders are always learning—whether from their peers, their clients, or even from completely different industries. This openness to new ideas fuels innovation, drives growth, and creates advice models that stand the test of time.

In this video, Brendan Johnson, Partner at Encore Advisory Group, shares his perspective on what truly makes a business thrive. With 25 years of experience in the financial advice sector—as a consultant, Director, Chair, and leader of some of Australia’s largest advice and wealth distribution groups—Brendan brings deep insights into what it takes to build enduring, client-centric advice businesses.

Tune in and be inspired to think differently.